Global Music Match 2021

After the enormous success of the inaugural Global Music Match in 2020, the initiative was relaunched in 2021 in response to the ongoing restrictions worldwide to COVID-19.

Again, Showcase Scotland Expo partnered with Sounds Australia and Canada’s East Coast Music Association (ECMA), to continue developing the profiles of folk-based artists in international music markets. Through social media and peer-to-peer collaboration, participating artists were able to expand their networks, audiences and profiles.