How to Create an EPK

An Electronic Press Kit – better known as an EPK – is an essential tool when working with venues, promoters, media outlets, booking agents, labels, and collaborators. Think of it as your professional résumé, portfolio, and a snapshot of your artistic identity all in one place.

Why You Need an EPK

A great EPK does more than just present information, it saves time for both you and the people you work with. Promoters and venue managers often work with hundreds of artists. If they can easily access your music, images, and background in one click, you’re already ahead of the game.

For musicians, it eliminates repetitive tasks such as rewriting bios, digging up photos, or hunting down links every time someone requests them. It keeps your presentation consistent, ensuring your image stays professional and aligned across platforms. Most importantly, having a polished EPK signals that you take your work seriously. Professionals trust artists who are organised, easy to work with, and prepared—in many cases, having a strong EPK is what separates emerging artists from working professionals.

What an EPK Should Include

Here’s what you need:

1. Artist/Band Bio (in Two Lengths)

Your bio is a core component of your EPK. You should prepare two versions:

  • Short Bio (50–100 words): A quick snapshot promoters can use in event listings, posters, social posts, or introductions.
  • Full Bio (150–400 words): A deeper look at your sound, background, influences, achievements, style, and story.

Be sure to include band member names, roles, hometown, genre descriptors, notable accomplishments, and any distinct elements of your identity that make you memorable. Write in a tone that reflects your musical style.

2. High-Quality Photos

Promoters need easily accessible images for marketing. Include a small folder of:

  • Promo Photos: Clean, well-lit, press-ready images (both landscape and portrait orientation).
  • Live Photos: Energetic action shots from real performances.
  • Images should be high resolution (aim for 2500px wide/tall) but no larger than 2mB. Include photographer credits if required.

3. Music, Video, and Links

Make it simple for anyone to find your work. Include direct links to:

  • Your website
  • Social media accounts
  • YouTube or video platforms
  • Music streaming (Spotify, Apple Music, Bandcamp, SoundCloud)
  • If you have standout music videos, live performance footage, or a polished promo reel, place them prominently. Promoters often rely on video to gauge stage presence.

4. Contact Information

This should be clear and impossible to miss. Include:

  • Your primary contact person (you or your manager)
  • Email
  • Phone (optional)
  • Booking agent info (if applicable)

5. Tech Specs & Additional Assets (Optional but can be valuable)

Depending on the number of shows or festivals you are doing you might also include:

  • Stage plot and input list
  • Technical rider
  • Poster templates – including an area for the venue to customise gig detail
  • These aren’t mandatory but show you are prepared (and mean you aren’t scrambling for these things down the track)

Best Format Options for Your EPK

Your EPK should be easy to access, fast to load, and simple to update. Common formats include:

Website-Based EPK

A dedicated page on your website is ideal – it’s always available, easy to edit, and looks polished. You can include an “EPK” tab on your main menu, add it to your About page, or keep it as a private link to share when needed.

Cloud storage EPK

For those who prefer a file-based approach, create a neatly organised folder using:

  • Google Drive
  • Dropbox
  • OneDrive

Inside, separate into folders if you have multiple files (eg. photos, tech specs, etc.). Make sure written material is presented in PDF format, and links are clickable. Most importantly, make sure when you share that the settings allow anyone with the link to view the contents.

Link Aggregators

Platforms like Linktree can host an EPK or serve as a gateway to your main press kit. These are especially useful if you already use one for social media.

Wherever you host your EPK, the golden rule is: make it accessible in a single click.

No dead links, no downloads required just to read your bio, and no expired permissions.

EPK Creation Checklist

  • Short bio (40–80 words)
  • Full bio (150–250 words)
  • High-quality promo photos (portrait + landscape)
  • High-quality live photos
  • Website and social links
  • Streaming and video links
  • Contact information
  • Optional: Stage plot, tech rider
  • One shareable link with essential items accessible instantly
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